The Press Office with KateCo. PR

Digital Media with Maggie Zhou

On this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne chats to Maggie Zhou, who is a writer and producer at digital media outlet Refinery 29 Australia and also the host of podcast Culture Club.

Refinery 29 has such a cult following overseas, so it was been so interesting watching their brand launch here in Australia and go from strength to strength. Maggie and Marisa chat all about the platform and its success within the country so far, how publicists can best get coverage on their site and how entrenched she really is in the world of digital media. 

As always, if you enjoy the episode, please rate, share and subscribe - the support means the world to us. 

Magic of Magazines with Katarina Kroslakova

In this week’s episode, host Marisa Jayne chats with Katarina Kroslakova, who is no stranger to the world of luxury and print media and is currently the Editor-In-Chief and publisher of The New York Times Style Magazine T Australia.

 

The pair discuss all about why print media will always have a place in the hearts of many, how Katarina's career has taken shape and lead her to where she is today and how T Australia measures success in relation to everything from their covers to features.

 

As always, if you love the episode please subscribe and share via Instagram, tagging us @katecopr.

Journalism Journeys with Emma Vosti

Thank you for tuning back into The Press Office with Kate & Co. PR - we are so thrilled to be back in action with a few more episodes before the close of the year.

 

In this week's episode, we chat to the wonderful Emma Vosti, a Melbourne based television presenter, journalist and producer, and now also the founder of content creation agency One Stop.

 

It was really interesting chatting to Emma on how the media landscape has evolved over the year, how she carved a career out as a reporter from her initial start in public relations and on all things Spring Racing.

 

As always, if you enjoy the episode, please like, subscribe and share on your own social platforms.

Social-First News with Zara Seidler, The Daily Aus

In this week’s episode of The Press Office with Kate & Co. PR, host Marisa Jayne had the absolute pleasure of chatting to Zara Seidler, the co-founder of social-first news platform, The Daily Aus.

We are sure those listening along most likely follow The Daily Aus on Instagram, with the platform having over 250K followers for their unique way in sharing news digitally, which is accessible for young Australians across the country. 

Today, Zara and Marisa chat all about her journey starting The Daily Aus, how they run their social-first newsroom, the impact of COVID-19 on the news cycle and also how important digital news platforms are for interacting with and educating younger audiences. 

As always, if you enjoy the episode, please like, subscribe and share on your own social platforms.

Brand Direction with Chessie Keebaugh

Today on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the vivacious, Chessie Keebaugh. Chessie actually started her career here at Kate & Co. PR and after a few pivots in her professional life, is now the Brand Director at LA-based Flamingo Estate.

 

It is so nice to see a fellow CO. doing amazing work overseas, and the pair discuss all about her transition of moving to a new country for work, as well as the differences between the US and Australian markets. Chessie also gives listeners the lowdown on what exactly a Brand Director does and what her day to day looks like.

 

As always, if you love the episode please subscribe and share via Instagram. Now let’s get into the interview.

Radio Relations with Leon Sjogren

Today on The Press Office with Kate and Co. PR,  host Marisa Jayne sits down with Leon Sjogren, who is the Executive Producer of Fifi, Fev and Nick on Melbourne’s Fox FM. 

 

The pair chat about how the major radio networks best work with PRs and Leon shares some really tangible advice on what exactly to pitch to producers and how to go best go about it. 

 

As always, if you love the episode please subscribe and share via Instagram. Now let’s get into the interview.

Influencer Marketing with Genevieve Day

Today on The Press Office with Kate and Co. PR, host Marisa Jayne chats to Melbourne based Talent Manager and the Founder and Director of Day Management, Genevieve Day.

 

Gen has been in the talent and influencer managing business since 2015, so she has a lot of experience when it comes to finding the perfect spokesperson for your brand, integrating influencers within a successful marketing campaign and sharing advice on how PRs can work with talent managers in a seamless and effective way.

 

Gen is also a passionate member of AiMCO, the Australian Influencer Marketing Council, which has some great resources around the best practices and legal requirements for influencer marketing. If you are interested in the topic, we recommend reading AiMCO's best practices at the link here: https://www.aimco.org.au/best-practice

 

As always, if you love this episode, we would love for you to share it on your socials and tag @katecopr.

Entertainment PR with Jonathon Moran

Today on The Press Office with Kate and Co. PR, we interview The Daily Telegraph Confidential’s Jonathon Moran or as known to many as JMo.

 

JMo discusses all about the current celebrity and entertainment media landscape in Sydney and how the COVID-19  pandemic has made its mark on the world of celebrity events.

 

JMo shares some great advice for young publicists, in particular regarding what mistakes to avoid and how to identify the difference between media-worthy talent and influencers. 

 

As always, if you love this episode, we would love for you to share on your socials and tag @katecopr.

 

The Evolving Media Landscape with Jane Rocca

In this week’s episode of The Press Office with Kate and Co. PR, we chat to the very multifaceted Jane Rocca, a journalist who writes for both traditional print and digital media. Jane’s work is featured in the likes of Sunday Life Magazine, Domain National, Domain Review and New York Times' T Australia just to name a few.

 

Jane discusses how the media industry has evolved in correlation to the rise of digital and social media and shares her honest opinion on what makes a great PR and journalist relationship. 

 

If you love this episode, we would love for you to share it on your socials and tag @katecopr.

 

Confidential Queen with Jackie Epstein

Welcome to the second episode of the press office with Kate & Co. PR. 

 

Today we are chatting to Jackie Epstein, who is a reporter and the editor of Herald Sun’s Confidential. 

 

If you are a lifestyle or entertainment PR based in Melbourne, your path certainly would’ve crossed with Jackie, as she really is our residential queen of events and celebrity news.

 

Today Jackie and host Marisa Jayne chat all about the current state of events here in Melbourne, her favourite celebrity moments and Jackie even shares some tips on how you can get your announcements and events featured in Confidential Herald Sun.  

 

If you love this episode, we would love for you to share on your socials and tag @katecopr.

 

Now let's get onto the interview.