The Press Office with KateCo. PR

MINI - When Social Media Meets PR

In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne delve deeper into the world of social media marketing following the previous interview with special guest Nat Welfare from SZN social.

Marisa & Kate discuss their own experiences with social media and going viral, including insights on leveraging TikTok and harnessing social trends. Tune in for valuable tips on amplifying your online presence!

Unlocking the Secrets of Viral Social Marketing with Nat from SZN Social

In this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne.

With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and her team have mastered the art of going viral on social media platforms such as Instagram and Tik Tok to drive sales.

Join Marisa & Nat as the duo delve into the world of social marketing, exploring what exactly constitutes as 'viral' in today's digital landscape. From dissecting the essentials of crafting a killer social strategy aimed at selling products to uncovering the secrets behind increasing engagement and going viral, Nat leaves no stone unturned.

When it comes to social media, it's not all about following trends; Nat emphasizes the importance for brands to carve out their own unique path in the crowded social sphere. Drawing from her experiences, she shares insights on why thinking outside the box is crucial for long-term success.

To find out more about Nat and her work at Szn Social, head to https://www.sznsocial.com/, and make sure you are following The Press Office on your favourite podcast platform.

MINI - Finding Unique PR Hooks

In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.'

Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals.

Listen now and make sure to follow on your favourite podcast app.

To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust', head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust. 

 

From Journalism to Author: Rachelle Unreich's Journey of Personal Storytelling

In this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle has recently transitioned into the realm of authorship with her debut book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust."

In this episode, we delve into Rachelle's remarkable journey from chronicling the lives of others to penning her own family's history. We explore the challenges and revelations she encountered during this transition and discuss the unexpected impact her book has had, reaching audiences beyond her expectations in the UK and US.

From navigating the competitive literary scene to having her work featured in publications like the New York Post, Rachelle shares insights into the process of bringing her deeply personal story to the world stage.

Discover the behind-the-scenes process of writing her book and learn about the special connection between narrator and Actress Rachel Griffiths and Rachelle's mother, Mira, in bringing the audiobook to life.

To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust", head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust. 

MINI - Authenticity on Social Media

In the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media.

The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it comes to her work life and finding valued aligned work, so make sure you listen to that first.

In this chat, Kate & Marisa break down what is currently trending on social media, what is working for creators and for brands and why it is so important to create real and genuine spaces on the likes of TikTok and Instagram.

Listen now and make sure to follow on your favourite podcast app.

 

 

Finding Abundance: Navigating Career Transitions with Bessie Kay

In this episode of The Press Office with KateCo. PR, we sit down with Bessie Kay, a former professional dancer turned TV producer and the now founder of Abundance the Movement. Bessie's journey has been one of diverse career transitions, highlighting the importance of aligning work with personal values and identity.

From her beginnings in dance to her tenure in the media industry and her eventual return to her passion for dance through Abundance the Movement, Bessie shares her insights into navigating these transitions and finding fulfilment along the way.

We delve into Bessie's experiences of burnout and career setbacks, exploring the moments that prompted her to reassess her path and realign with her values. Bessie discusses the challenges of feeling disconnected from her values while working in the media and how she overcame these obstacles to pursue a more fulfilling path.

Listeners will gain valuable advice on rebuilding confidence after hitting rock bottom and finding work that resonates with their values. Bessie also shares the inspiration behind Abundance the Movement and the transformative power of positivity through dance.

Join us for an insightful conversation on navigating career transitions and finding abundance in work and life with Bessie Kay.

For more details on Bessie's Abundance the Movement, head to https://abundancethemovement.com/

Behind the Epic PR Events with Kate Keane

Today on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the visionary founder and director of Kate & Co. PR, Kate Keane.

With over a decade of experience, Kate Keane has been at the forefront of the PR industry, steering the agency to new heights of innovation and success.

In this episode, Kate reflects on her top five events of the past twelve months, revealing trade secrets and behind-the-scenes stories behind these iconic PR moments. Aspiring publicists, industry enthusiasts, and curious minds alike will relish in these insider stories and gain invaluable insights into the intricate world of PR.

Throughout the episode, Kate discusses what it was like managing PR for the likes of Penfolds Venture Beyond, the relaunch of Epzen, Melbourne Fashion Week, the agency's LA Fashion Showings, Moomba Festival and The LUME Connection Launch.

As always, if you enjoy the episode, pleas like and subscribe.

Behind the TikToks with Luke & Sassy Scott

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with none other than Luke and Sassy Scott, the iconic Melbourne brothers who have taken the TikTok universe by storm.

Get ready to dive headfirst into their captivating journey as we uncover hilarious moments, personal anecdotes, and those unexpected plot twists that have elevated them to household names on the internet.

In this conversation, the dynamic duo break down the origins of their viral success. From the sparks of inspiration that led them to create their first TikTok videos, to the astounding growth that followed, tune in to learn how two brothers transformed their sibling dynamics into comedy gold. The pair share some iconic and hilarious stories including how they recently FaceTimed with Rita Ora and accidentally ended up hosting The Summer I Turned Pretty Season 2 launch in the US.

As always, if you find yourself entertained by this episode, don't forget to hit that like button and subscribe to our channel..

 

Culinary Creativity with Georgina Damm from Damm Fine Food Co

In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by event extraordinaire Georgina Damm, the owner and director of Damm Fine Food Co.

A trailblazer in the catering and events industry, Georgina's journey is one of passion, purpose, and creativity. With a keen eye for detail and a heart committed to sustainability, she has carved a niche for herself and her company in crafting events that are not only visually stunning but also deeply meaningful.

Beyond the sumptuous feasts and artful presentations, Georgina and Damm Fine Food Co. stand out for their commitment to corporate social responsibility and sustainability, especially within the world of culinary artistry and event orchestration.

As always, if you enjoy the episode, please make sure to like and subscribe.

Instagrammable Events with LENZO’s Elleni Pearce

In this week's episode The Press Office with Kate & Co. PR, host Marisa Jayne, sits down with a very special guest - Elleni Pearce, the brilliant mind behind the renowned event and creative agency, LENZO, as well as the innovative preserved floral brand, Everbloome.

You've probably seen LENZO's stunning Instagram feed (@partywithlenzo), showcasing their socially captivating events, from show-stopping collaborations with Pandora to the awe-inspiring Juddchella that truly took Melbourne by storm!

In this exciting podcast, Marisa and Elleni delve into the fascinating world of creating Instagrammable events, unveiling the secrets to mastering the art of creativity, and uncovering the strategies for building successful businesses that leave social media audiences spellbound.

Whether you're an event enthusiast, a creative entrepreneur, or simply love getting inspired by remarkable success stories, this episode has something special for you.

Please don't forget to show your love and support by liking and subscribing if you enjoy this episode.