The Press Office with KateCo. PR

MINI - Crafting the Perfect PR Event, Guest List & Seating Chart

Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS.

Join Kate and Marisa as they dive into the complexities of creating an ideal guest list for events, discussing the importance of including a mix of up-and-comers and established celebrities. Discover why a diverse room is essential for success and gain insights from their experiences with high-profile events like at the Birdcage during the Melbourne Cup Carnival and the Myer fashion launches.

The duo also unpacks the politics behind seating charts, revealing the strategic considerations that go into every placement.

Tune in NOW for exclusive tips on event planning and guest list curation, and learn how to make your next event a standout success. As always, if you enjoy the episode, please subscribe on your preferred podcast platform.

The Ultimate PR Party Checklist with Tiffany Farrington from Social Diary

Join us on this week's episode of The Press Office with KateCo. PR as host Marisa Jayne welcomes Tiffany Farrington, the mastermind behind Social Diary. With 20 years of events expertise, Tiffany shares her insights on crafting the perfect PR party.

Throughout the episode, learn all about the significance of events within the world of public relations and why they're essential for brand visibility and an important part of your marketing and communications plan.

Tiffany unveils the golden rules for hosting memorable events that leave a lasting impression and shares her strategies for curating exclusive experiences that everybody wants to be a part of. She also shares insider tips on seating arrangements, spotting unwanted guests (ie. GATECRASHERS) and creating thoughtful giftbags.

Listen today to gain some foresight into emerging event trends and strategic event planning in the ever-evolving PR landscape, and as always if you enjoy the episode, please subscribe now on your preferred podcast platform.

MINI - The Power of Influencers

Learn all about influencer marketing and gifting strategies with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode is on the back of our previous episode with Taryn Williams, an expert in influencer marketing..

Join Kate and Marisa as they delve into their extensive background in working with influencers, uncovering the intricate process of building successful partnerships in the digital age. The duo share their firsthand experiences and highlights the importance of influencer marketing in amplifying brand visibility and engagement.

Kate & Marisa also discuss the art of gifting influencers as a strategic marketing tool, especially for emerging brands looking to make a splash in the competitive marketplace.

Tune in to NOW to gain exclusive insights into the evolving landscape of influencer marketing and gifting, and learn how to harness the power of digital influencers to propel your brand to new heights. As always if you enjoy the episode, please subscribe now on your preferred podcast platform.

Navigating the Influencer Marketing Landscape with Taryn Williams

In this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer.

Discover the origins of Taryn's groundbreaking influencer-aligned ventures and the foresight that propelled her into the influencer marketing space, while also gaining insights into the evolving influencer landscape.

During the episode Taryn reveals the the intricacies of gifting influencers and how to navigate the balance between contra and paid arrangements. She also offers invaluable advice for PR professionals on optimizing gifting strategies.

Make sure you listen along to unlock the power of influencer engagement TODAY.

MINI - The Stylist's Role in PR

Step into the world of styling and PR with the latest mini episode of The Press Office featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode delves into the pivotal role stylists play in shaping public relations strategies, an aspect that a publicist may not initially think about.

Join Kate and Marisa as they reveal the often-overlooked importance of stylists in the PR industry, from curating the perfect red carpet look to navigating the intricate dance between personal style and brand representation. They share interesting anecdotes from their time in PR, including a chilling horror story that would make any publicist want to cry!

Drawing inspiration from the iconic Barbie movie and red carpet circuit, the hosts explore the significance of red carpet dressing in conveying brand identity.

Tune in today to gain exclusive insights into the importance of stylists within PR, and discover how the magic behind the scenes transforms into captivating media narratives. Don't miss out – subscribe now on your favorite podcast platform!

Why Uniform Dressing is in Fashion with Anthea O'Connor

Today, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist.

In this episode, Anthea delves into uniform dressing and why the notion is in fashion, both for getting ready for the office and enjoying your down time.

Anthea break down the essence of uniform dressing and its relevance for professionals, breaking down its simplicity and practicality. Exploring the versatility within this concept, Anthea shares how uniform dressing can align with personal style and it's not just monochromatic tailoring. 

Another key benefit Anthea touches on is the intrinsic link between uniform dressing and sustainability, sharing we should buy less but buy better.

Make sure you listen along to start your own personal branding refresh via curating your wardrobe and to learn more, be sure to follow Anthea on her socials and website: https://www.instagram.com/antheaoconnor/ and https://www.antheaoconnor.com/ 

MINI - Mastering Media Strategy in PR

Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale.

In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets.

Kate also shares a recent influencer campaign crafted for Penfolds, showcasing how a brand is required to meet their target audience on platforms which they are predominantly engaging with.  

As always if you enjoy the episode, please subscribe now on your preferred podcast platform.

Traditional media isn’t dead with Elise Hedley Dale

In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words.

Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies.

For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Discover why a traditional media buy is crucial for new businesses and how audience-first approaches drive successful campaigns.

Elise shares a terrific example along the way of a traditional media buy done well, which was a campaign for Bic featuring none other than Snoop Dogg and Martha Stewart. You can find more information on that campaign here: https://mediawords.com.au/bic-ez-reach/

At the conclusion, Elise also shares the dos and don'ts of media buying in today's dynamic landscape.

To learn more about Elise and Media Words, visit their website at https://www.mediawords.com/ and make sure you're following The Press Office on your preferred podcast platform.

MINI - The Importance of Celebrity and Influencer Gifting

Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.

Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.

Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.

Spotted on the Hadids: Celebrity Fashion Placements with Rochelle Gregory of Rocky Rafaela

In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela.

Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success.

Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebrity connections and brand storytelling.

Discover the story behind one of Rocky Rafaela's key moments; getting her leather jacket featured on Ruby Rose in a Maybelline commercial. Rochelle shares insights into this exciting collaboration and how it unfolded.

Additionally, Rochelle discusses her collaboration with Alana Hadid, gifting to the elite in the fashion world and the importance of relationships with stylists in the fashion world.

To learn more about Rochelle and Rocky Rafaela, visit their website at https://www.rockyrafaela.com/ and make sure you're following The Press Office on your favourite podcast platform.