Welcome to The Press Office with KateCo. PR, the podcast that gives you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry. It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Episodes
Tuesday May 21, 2024
Tuesday May 21, 2024
Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.
Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.
Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.
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