Welcome to The Press Office with KateCo. PR, the podcast that gives you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry. It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Episodes
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing.
Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable, so not to be inundated with bad publicity.
Tune in NOW to gain valuable insights into the art of risk-taking in PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.
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