Welcome to The Press Office with KateCo. PR, the podcast that gives you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry. It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Episodes
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
Today on The Press Office with Kate and Co. PR, host Marisa Jayne chats to Melbourne based Talent Manager and the Founder and Director of Day Management, Genevieve Day.
Gen has been in the talent and influencer managing business since 2015, so she has a lot of experience when it comes to finding the perfect spokesperson for your brand, integrating influencers within a successful marketing campaign and sharing advice on how PRs can work with talent managers in a seamless and effective way.
Gen is also a passionate member of AiMCO, the Australian Influencer Marketing Council, which has some great resources around the best practices and legal requirements for influencer marketing. If you are interested in the topic, we recommend reading AiMCO's best practices at the link here: https://www.aimco.org.au/best-practice
As always, if you love this episode, we would love for you to share it on your socials and tag @katecopr.
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