The Press Office with KateCo. PR

MINI - Reflections and Highlights from 25 Episodes of PR Insights

In the season finale of The Press Office, host Marisa Jayne is once again joined by Kate Keane, Founder & Director of KateCo. PR, for a special reflection on the highlights of Season 5. Over the past 25 episodes, we've had incredible guest interviews and shared invaluable insights into the world of public relations.

In this episode, Marisa and Kate take a look back at some of the most memorable moments. They also dive into the new mini-episode format and how your feedback has shaped the season.

Hopefully we will see you for a Season 6 but it is a ciao for now. Catch the finale NOW, and make sure to stay connected for updates on what's next for The Press Office!

The Power of Portfolio Careers with Hannah Furst

Join host Marisa Jayne for an inspiring conversation on portfolio careers with Hannah Furst on The Press Office with Kate Co. PR! Hannah, a freelance marketer specializing in social and content strategy, podcaster and writer, shares her journey and insights into the world of portfolio careers.

Hannah discusses all about how she has formed such a diverse career path for herself and gives practical advice for listeners on building a fulfilling and dynamic career.

After working with a career counsellor, Hannah also shares how she learnt she was best suited for a portfolio career, and dives into both the pros and cons of embracing this multifaceted approach to work for any of those considering adopting this new way of working.

Don't miss this empowering episode and as always, if you enjoy the episode, please like and subscribe on your favourite podcast app.

MINI - Career Pathways into Public Relations

In this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry.

Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a university degree in PR is essential, or if hands-on experience and internships hold more value in today’s job market.

Kate shares her thoughts on the relevance of higher education for aspiring publicists and why gaining tangible, real-world experience can often outweigh formal study.

They also discuss the importance of internships as a gateway into the industry and how maturity and the way you carry yourself can make a lasting impression when applying for roles at PR agencies.

Tune in NOW for practical advice on how to get started in public relations, and don't forget to subscribe on your preferred podcast platform to stay updated with the latest episodes from The Press Office.

Creative Entrepreneurship and Communications Courses with Sarah Baker from LCI Melbourne

During this week's episode of The Press Office with KateCo. PR, join host Marisa Jayne as she interviews Sarah Baker from LCI Melbourne on the secrets to creative entrepreneurship!

Join the duo as they discuss the landscape of higher education, the power of creative entrepreneurship and the ever-important balance between artistic expression with business understanding.

During the episode, Sarah also shares her valued perspective as an artist herself on the essential considerations for students choosing the right course or program in higher education when it comes to pursuing creative fields. She also provides tangible advice for creative entrepreneurs to thrive in today's dynamic industry, and gain practical advice for aspiring creatives.

As always, if you enjoy the episode, please like and subscribe on your favourite podcast app.

 

MINI - Crafting the Perfect PR Plan

In this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to build on the previous episode with renowned journalist Kim Wilson. Following Kim's insights into her experiences with publicists, Marisa and Kate delve deeper into the crucial role of fostering strong relationships with journalists.

Kate shares her expert knowledge on crafting effective public relations plans and constructing a robust media matrix. The discussion sheds light on the intricacies involved in PR strategy and the importance of maintaining solid media connections.

Tune in NOW to gain valuable insights into the world of PR planning and media relationships. As always, if you enjoy the episode, please subscribe on your preferred podcast platform.

Navigating PR-Journalist Relationships with Kim Wilson

During this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist.

With over 25 years of experience in news, features, and lifestyle reporting, Kim shares invaluable insights into building genuine connections between PR professionals and journalists and the evolving dynamics of PR-media relationships in today's digital age.

During the episode, Kim shares personal experiences and perspectives on the importance of fostering authentic relationships between PR professionals and journalists, as well as providing practical advice for navigating the delicate balance between building strong connections and maintaining journalistic integrity and objectivity.

As always, if you love this episode featuring Kim Wilson, please make sure to like and subscribe via your favourite podcast app.

MINI - Is all PR good PR?!

In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing.

Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable, so not to be inundated with bad publicity. 

Tune in NOW to gain valuable insights into the art of risk-taking in PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.

The Power of Provocation in Brand Experience' with Andrew MacKinnon, from The Taboo Group

On this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience!

Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by Design: The Power of Provocation in Brand Experience." Join Andrew as he explores the transformative potential of breaking conventions, embracing risk, and crafting culturally resonant brand experiences.

Throughout the conversation, Andrew shares the  inspiration behind his SXSW presentation and the pivotal role of provocation in driving meaningful brand engagement. He shares real-world examples of how taboos and provocation have catalyzed impactful brand experiences, drawing from Andrew's extensive portfolio.

Tune in NOW for all of Andrew's insights and reimagine the possibilities of brand engagement in today's dynamic landscape. And as always, if you love the podcast, please like, subscribe and share.

MINI - The Role of AI & ChatGPT in Public Relations

Explore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionizing the media industry and how exactly you can use it in PR. 

Join Marisa and Kate as they discuss the role of AI in PR, how KateCo. PR has set standards and guidelines within their agency, and practical tips for using ChatGPT. Learn how to use AI for generating headlines, thought starters and social media captions while also being mindful of plagiarism.

Kate also share a list of pros and cons of integrating ChatGPT into your PR work, which is an important listen if you are considering implementing it into your practice. 

Tune in NOW to stay ahead in the dynamic world of PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.

The Modern Life of a Freelance Journalist with Donna Demaio

Embark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as Donna dives into the dynamic world of freelance journalism, discussing the challenges, rewards, and the ever-evolving landscape of the industry.

Throughout the conversation, Donna shares how she first got started as a journalist and her career trajectory since, which as lead her to being a versatile freelancer. Donna gives valuable perspectives on the day-to-day life of a modern journalist, including Donna's experiences in TV producing and navigating diverse mediums.

Donna even breaks down what she thinks the future of journalism will look like and provides practical advice for aspiring journalists navigating today's media landscape.

As always, if you enjoy the episode, please make sure to like and subscribe.